FOR IMMEDIATE RELEASE
Contact: Laura Carnes
(207) 799-4483
New Venture to Offer Design Training on CD-ROM for Business Use - First Product, DesignSense for Presentations™, teaches users to think like graphic designers
PORTLAND, MAINE (August 5, 1999) - Color Works, a Portland, Maine-based digital imaging and presentation graphics company, announced the recent formation of a new company, Proximity Learning, LLC. The company will develop computer-based training products that help businesspeople with no graphic design training learn the basic design concepts and skills required to develop visually compelling business communications. The company's first product will be DesignSense for Presentations™, a multimedia training program on CD-ROM that teaches the graphic design fundamentals necessary for creating well-designed presentations on the computer. The product is the first of its kind to be offered to the business public.
Proximity Learning was founded by Color Works' President and CEO, Andrew Graham, to meet a need he identified during 20 years of producing presentation slides and overheads for business customers. "My clients would come to me, frustrated by business presentations they knew didn't look very good, and ask me to 'fix' them," he said. "I'd do what I could to help, but I'm not a design instructor. I realized that they needed more than just a quick-fix solution," said Graham. He looked in the marketplace for available design training products to suggest to his clients, but found nothing that spoke to the business layperson. Graham then decided to create his own training products that would enable businesspeople such as his clients to make good presentation design choices on their own.
Proximity Learning plans to roll out its first product, DesignSense™ for Presentations, on October 1, 1999. The design training program on CD-ROM, which is presented in an engaging, easy-to-use multi-media format, will teach presentation software users to think like graphic designers and produce stand-out presentations on their computers with speed and ease.
Proximity Learning has decided to initiate pre-release discounts for large volume corporate purchases placed before midnight, September 30, 1999. Information regarding volume sales and discounts is currently available through the company's toll-free number, 1-877-271-0336.
In preparation for the product's roll-out, the company is beta testing DesignSense™ at a number of corporations, including UNUM, the world's largest disability insurer, and Fairchild Semiconductor, a major chip manufacturer.
Proximity Learning, LLC is a computer-based training product development company located in Portland, Maine, with sales offices in Austin, Texas. DesignSense for Presentations™ is one of a family of multimedia training products that the company will introduce in order to help businesspeople learn the design skills they need to communicate more effectively within their companies and out in the marketplace.
